Advertising and their Effectiveness `It pays to advertise.’ The old adage remains true in principle because advertising not only sells goods but also creates the demand for new lines. The home computer is a modern example. The half a dozen big producers go in for...

The work of a newspaper reporter Newspaper arc the windows of the world and give citizens an idea of what has happened and what is happening. The success of a newspaper depends on how swift and reliable the news it gives to the public. There...

The world of entertainment Throughout history, man has demanded entertainment. Greek tragedy and comedy were an important feature of ancient society, staged in impressive open-air amphitheaters. The troubadour and ‘strolling players’ of medieval times were welcomed in hall and cottage alike, and the shadow and...

Thrift Cicero, the Latin poet, once said that men do not realize how great a revenue thrift is and this is indeed true because to be thrifty means to manage money in an economic way so that there is somehow always enough and often a...

Tuition The word `tuition’ refers to remedial teaching in small groups. In the past, students who are weak in their studies engage the services of a tutor, one who was an expert in his field of study. Today, it is a different scenario altogether. Tuition...

Uneasiness Ah Keong Steak Shop had been an essential institution in the district that when it suddenly closed overnight, all the residents were caught by surprise. They all knew the friendly shopkeeper, Ah Keong, who kept all their dinner needs supplied. His wife was also...

Variety is the mother of enjoyment Of all the species man alone can enjoy many things in a variety of ways. Other animals also do enjoy but only in a very limited way. All animals enjoy food, all animals enjoy sex life and they also...

Value of Time   The value chain of our life activities can have the value proposition as a private label to create an opportunity for ourselves.   There is a saying: “Time and tide are not waiting for a man.” This means that the time...

Newspaper   The newspaper comes to us every morning and I feel better when I have a newspaper with a cup of hot tea on my balcony. Every day the newspaper enjoys great popularity, either backward or backward, as it becomes more and more important....