Utterly Butterly delicious Amul

The story of Amul- Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) – and how its late chairperson, Dr. Verghese Kurien, made the cooperative a roaring success in the country, is well-known. Equally well-known and well-loved are its ‘utterly-butterly’ delightful advertisements and promos.

Today, Amul products have buttered their way into homes in countries like Australia, Bangladesh, China, Mauritius, Singapore, UAE, UK, and USA, making the company a billion-dollar enterprise.