Celebrity Brand Endorsement
Celebrity endorsements are a regular feature of present day marketing. The modem corporation invests significant amounts of money to align itself and its products with big-name celebrities in the belief that they will (a) draw attention to the endorsed products/services and (b) transfer image values to these products/services by virtue of their celebrity status.
Having a celebrity endorse your brand can be helpful for a well-known brand in need of maintaining attention for its brand and category. Celebrities are most helpful because they can star in advertising campaigns and participate in company events. Consumers might be more tempted to watch your ad if it has a celebrity. Prominent Film Stars and Sports personalities are paid a hefty sum to be a Brand Ambassador.
Celebrity endorsements only work when the consumer has a credible belief that the celebrity would be interested in buying and using your product or service despite being paid to do so and when you can line up a celebrity with as much exclusivity as possible, which means not signing a face that people see everywhere and in every other ad. Then the brandlooses its credibility. Celebrity endorsements work best if you think long-term. Having a new celebrity ever few years doesn’t make sense. Consistency is key. But an important point to remember is if the celebrity gets involved in some messy affair, then what?? If the worst happens, just remember that strong brands tend to survive regardless.
Related posts:
English Essay on “My Love for Gardening” Best Essay, Paragraph, Speech for Class 8, 9, 10, 11, and 1...
English Paragraph
Essay on “A Christmas Celebration” for Students and Children, Best Essay, Paragraph, Speech for Clas...
English Paragraph
English Essay on “New Education Policy” Best Essay, Paragraph, Speech for Class 7, 8, 9, 10, 11 12.
English Paragraph
Essay on “The Festival of Diwali” for Students and Children, Best Essay, Paragraph, Speech for Class...
English Paragraph
Essay on "Gautam Buddha" for Students and Children, Best Essay, Paragraph, Speech for Class 7, 8, 9,...
English Essay
Essay on "Importance of Television" for Students and Children, Best Essay, Paragraph, Speech for Cla...
English Essay
Essay on "Sonia Gandhi" English Essay, Paragraph, Speech for Kids and Students for Classes 6, 7, 8, ...
English Paragraph
Essay on “Modern youth” for Students and Children, Best Essay, Paragraph, Speech for Class 7, 8, 9, ...
English Essay
English Essay on “Bill Gates” Best Essay, Paragraph, Speech for Class 8, 9, 10, 11, and 12 Students.
English Paragraph
Essay on "Publicity For Women's Sports" for Students and Children, Best Essay, Paragraph, Speech for...
English Essay
English Essay on “Are We National?” Best Essay, Paragraph for Class 7, 8, 9, 10, 11, and 12 Students
English Paragraph
Essay on "Acquired Immune Deficiency Syndrome (AIDS)" for Students and Children, Best Essay, Paragra...
English Essay
English Essay on “National Integration” Best Essay, Paragraph for Class 9, 10, 11, and 12 Students.
English Paragraph
Essay on "A balanced diet" for Students and Children, Best Essay, Paragraph, Speech for Class 7, 8, ...
Uncategorized
Essay on “Spare the Rod and Spoil the Child” for Students and Children, Best English Essay, Paragrap...
English Essay
Essay on “The Gambling” for Students and Children, Best Essay, Paragraph, Speech for Class 7, 8, 9, ...
English Essay
English Essay on “The emergence of Power in Asian countries” Best Essay, Paragraph, Speech for Class...
English Paragraph
Essay on "The School Band" for Students and Children, Best Essay, Paragraph, Speech for Class 7, 8, ...
English Essay
English Article on “Simple Tips On How To Write A Good Article" for Students and Children for Class ...
English Article
Essay on “The Pen is Mightier Than the Sword” for Students and Children, Best Essay, Paragraph, Spee...
English Essay